The food sector is facing a number of challenges: malnutrition and obesity have become pandemics, more and more people speak out against factory farming and the sector is still responsible for 12-17% of the greenhouse gas emissions in Europe. However, change is on the horizon. State-of-the-art plant-based products are battling meat and fish for the centre of the plate, digitalisation enables new forms of farming and behavioural scientists are exploring how best to nudge consumers in the direction of healthy and sustainable diets.
This high-level conference, organised in partnership with EIT Food, will bring together an exciting mix of high-level speakers and a few hundred participants, including policymakers, business leaders, start-ups, civil society representatives, farmers and academics. The conference will explore different approaches to transforming the food system – be it through innovation, investment, education or consumer engagement.
The conference has reached its full capacity and we are not in a position to accept any additional registrations. We’ll be live-tweeting on @friendsofeurope #FoEDebate and sharing the summary of the debate shortly after. Thank you and stay tuned!
PHOTO CREDIT: Bigstock/venusvi
Our events include photos, audio and video recording that we might use for promotional purposes. By registering, you give your permission to use your image. Should you have any questions, please contact us.
Chief Executive Officer at EIT Food
Globally, the agrifood sector is not fit for purpose. Changing attitudes towards the environment, health and lifestyle and depleting resources are forcing the sector to adapt to 21st century challenges. Humanity’s demand for ecological resources and services in a given year exceeds what earth can regenerate in that year. Malnutrition and obesity have become pandemics, intensive farming practices have led to erosion and decline in soil quality, biodiversity is plummeting, and the climate breakdown is now impossible to ignore. However, these challenges also present opportunities to the way we produce, consume and share food. Behavioural research on consumerism, new farming methods, new ingredients and the application of digital technologies to food production show there are opportunities for change.
Marco V. Sánchez
Deputy Director of the Agricultural Development Economics at the Food and Agriculture Organisation of the United Nations (FAO)
Lead Author of the 2019 Intergovernmental Panel on Climate Change (IPCC) Special Report on ‘Climate Change and Land’; and Manager for Impacts, Vulnerabilities and Risks at the United Nations Framework Convention on Climate Change (UNFCCC)
Europe understands the need for food system transformation, as demonstrated by its aim to remove barriers to innovation and investments through Horizon 2020 and, in the future, Horizon Europe funding. Additionally, Food 2030 addresses food and nutrition security questions in the form of R&I policy responses. Europe wouldn’t be Europe if it wasn’t developing innovative solutions. Plant-based and lab-grown meat alternatives are gaining ground in supermarkets and stock markets. We now know that through listening to consumers and embracing digitalisation, it is possible to find new solutions which could feed the world, address health issues and tackle the environmental crisis. But between innovative research and the generation of impact there is a huge gap to cover, so identifying the right tools at Europe’s disposal will be a key determinant of future success.
- How can Europe leverage its high-quality research to innovate its food production and consumption?
- Do we have the entrepreneurial skills and investment tools to identify and develop the right innovations, and bring them to the market?
- What policies are needed to build the future of food in Europe and how will the EU ensure the coherence and complementarity of such policies?
Healthy Planet Director at the European Commission Directorate-General for Research and Innovation
Secretary-General at Altroconsumo
Head of Communications, Banking for Food and Corporate Affairs at Rabobank
Chair of the European Technology Platform (ETP) ‘Food for Life’ and Deputy Head for Corporate Regulatory and Scientific Affairs at Nestlé
Director of Insights at Friends of Europe
Consumers are kingmakers in the world of food – their dietary choices dictate what large and small companies will invest in. That’s why understanding consumer behaviour and attitudes is key to shaping the future of food. Analysing the treasure trove of data on consumer trends and preferences can focus minds on where action is most effective. Alternatively, behavioural scientists can help us understand how best to nudge consumers in the direction of healthy and sustainable diets. At present, consumers are disconnected from the food production system. Evolving from a linear to a circular food system will encourage consumers to participate in the food system again and create local food communities. In 2050, 80% of food will be consumed in cities, giving citizens the power to revolutionise the food system.
- What are the key drivers of consumer behaviours which shape people’s diets?
- What can Europe do to make consumers engage with food production?
- Can the trust between producers and consumers be improved through digital solutions?
- Could regions and cities be at the forefront of the food revolution?
Head of Unit, Food Information, Composition and Waste at the European Commission Directorate-General for Health and Food Safety
Chief Executive Officer at SwissDeCode
Innovative dairy and meat alternatives are taking the global food industry by storm. Be it algae, insects or plants: traditional protein sources will have to compete for their spot in the food chain. In their pursuit of environment-friendly and healthy eating habits, consumers are starting to question their meat and fish consumption. Global warming also requires a change in diet, given that livestock and overfishing are responsible for a large extent of food-related greenhouse gas emissions. However, global demand for these products is projected to massively increase and be unsustainable by 2050. In response to these worrying trends, leading publications, The Lancet and Science, propose diversifying protein sources and switching to a largely plant-based diet to sustain our ever-growing population and remain within the planetary boundaries.
- How can policymakers help consumers shift to a healthy and sustainable diet, with greater diversity of protein sources?
- How do we find the right balance between innovation, consumer acceptance and producing at scale to satisfy investors?
- If the future of food means less animal-based proteins in our diet, how will the EU cope with the transition towards a less intensive livestock sector?
European Regulatora Affairs Specialist at Aleph Farms
Secretary-General of COPA-COGECA
Head of Unit for Policy Perspectives at the European Commission Directorate-General for Agriculture and Rural Development
Europe’s agriculture sector is still responsible for 10-11% of total greenhouse gas emissions. At the same time, unsustainable farming practices are an important driver of biodiversity loss and environmental degradation. Digitalisation – whether it pertains to new technologies, the analysis of big data or the development of online and spatial applications – can contribute to achieving systemic food production transformation in a way that aligns the sector more closely with contemporary sustainability and health challenges. New techniques and systems are emerging to help us achieve these goals, such as using artificial intelligence for smart farming, precision and urban farming. ICT also offers opportunities to renew business models in the food value chains by connecting producers to consumers, setting-up innovative marketing channels, new types of short food supply chains or improving logistics.
- Can digitalisation be harnessed to create new successful business models that optimise the sustainable use of natural resources along the food system?
- How can farmers use digital technologies to increase consumers’ understanding of challenges and opportunities in food production?
- What are the main obstacles to the uptake of digital technologies in the agri-food sector and what can the EU do to overcome them?
Chief Executive Officer at RethinkResource
Deputy Head of Unit for Robotics and Artifical Intelligence at the European Commission Directorate-General for Communications Network, Content and Technology
Senior key expert on future human-machine interaction at Siemens AG Digital Industries
Rapporteurs from the morning workshops will come together in a plenary session to discuss the results from the various parallel sessions. Each will outline the main statements and points that were made during their workshops as well as identify two key themes to be further explored. All will be shared with the conference audience and discussed during the next session.
Table conversations among participants run in parallel on topics that were identified in the session before. Each table (maximum 6) will ‘inherit’ an idea/solution from one of the workshops and each will be asked to provide a set of concrete recommendations to the EU as a whole to promote that solution.
Each roundtable lead will ensure the focus is on what the EU can do to turn solutions into impact. Recommendations will be collected and compiled in a report to be disseminated after the event.
John Bell has a long and distinguished career in the European Commission. In his current portfolio, he is responsible for leading the definition, implementation and investment of EU research and innovation policy and programming across the bio-economy. This ranges from agriculture and food systems to maritime issues and investment in new sustainable bio-based industries. Bell is also responsible for Horizon 2020 projects, Societal Challenge 2, the EU Bioeconomy Strategy, the Bio Based Industries Joint Undertaking and Food and Nutrition Security FOOD2030.
Cecile Huet helps lead one of the world’s largest civilian programme in robotics, which is responsible for assisting beneficial robotics and AI developments across all of Europe. In her current role, she has been at the heart of the Communication on Artificial Intelligence for Europe, the Coordinated Plan on Artificial Intelligence and the Communication on Building Trust in Human-Centric Artificial Intelligence. Prior to her work in the Commission, she specialised in signal processing. In 2015, she was selected as one of the “25 women in robotics you need to know about”.
Prior to joining Friends of Europe, Dharmendra Kanani was director of policy at the European Foundation Centre (EFC). He was the England director at the Big Lottery Fund, the largest independent funder in the UK and fourth largest in the world. Dharmendra has held senior positions in the public and voluntary sector and advisor to numerous ministerial policy initiatives across the UK.
Gert Meijer has held a number of senior positions in the food and health sector throughout his career. He has worked at Nestlé for the past six years, where he helps provide regulatory and nutrition knowledge to help support innovation. Meijer is also the Chairman of the European Technology Platform for the food sector “Food for Life”. Before joining Nestlé, Gert worked at the National Institute of Public Health in The Netherlands and then for Unilever R&D as global Vice-President Nutrition & Health. Since 2012, he is a visiting professor at the University of Ulster (UK), focusing on the application of nutritional sciences in the food industry.
Alexandra Nikolakopoulou is a food law expert with more than a decade of experience in the European Commission’s DG SANTE. She currently heads the unit responsible for food information and composition and food waste. Throughout her career, she has dealt with issues relating to food labelling and general food law. More specifically she was responsible for the EU Regulation on the provision of food information to consumers. She has also worked with the legal unit of the former DG SANCO and as an advisor at EuroCommerce, the European association of retail and wholesale companies.
Pekka Pesonen is a qualified agronomist and leading representative of European farmers and agri-cooperatives, speaking for more than 70 national farming organisations from across Europe. He previously worked as state secretary for the Finnish ministry for agriculture and forestry. Pesonen also holds extensive professional experience in lobbying at the EU level on behalf of Finnish farmers, forest owners (MTK and SLC) and agri-forestry cooperatives (Pellervo). In the 1990s, he worked in the sales and marketing department of Valio, a Finnish dairy company. Pesonen has also been a member of several high-level advisory groups concerning EU policy preparation.
Marco Sánchez is a renowned development economist and a leading figure in the FAO, where he heads its flagship reports, The State of Food Security and Nutrition in the World and The State of Food and Agriculture. Sánchez has extensive experience in the United Nations, having worked with the Department of Economic and Social Affairs, the Economic Commission for Latin America and the Caribbean and the Development Programme. He has also been a consultant for the International Food Policy Research Institute (IFPRI) and has supported lecturing and research activities at various universities in the Netherlands and Costa Rica.
At the UN Climate Secretariat, Koko Warner guides work on loss and damage, adaptation knowledge and indigenous peoples. Warner is a lead author on the Intergovernmental Panel on Climate Change’s upcoming Special Report, ‘Climate Change and Land’, and the Fifth Assessment Report. Prior to joining the UNFCCC, Koko was Executive Director and a founder of the Munich Climate Insurance Initiative and Head of Research for Environmental Migration and Social Resilience at the United Nations University in Bonn. In 2014, the International Council of Science named Koko one of the top 20 women making waves in the climate change debate.
Wolfgang Wohlgemuth holds over 30 years of experience in advanced research and development at Siemens Digital industries. He has contributed to innovative solutions for products and services in various domains of factory automation and digitalisation, as well as leading projects on artificial intelligence and knowledge-based systems. His special focus is on the practical usage of augmented and virtual reality technologies for intuitive future human-machine interaction. Over time, he has established a long-term experience in national and European funded activities, including the participation and coordination of consortia with up to 20 partners from industry and research.
Andy Zynga is an international entrepreneur who currently heads the pan-European consortium for food sector innovation. Before joining EIT Food, Andy built and turned around several businesses in Europe and the USA, and most recently engineered a successful exit for NineSigma, which he ran for 10 years. The majority of NineSigma’s clients are from the agri-food industry. Other stations in his career include KPMG Consulting and Vanco plc.
- Europe's World
- By Susumu Yuzurio
- Europe's World
- By Maurice Fermont
- Europe's World
- By Mikaela Gavas & Hannah Timmis
- Event Reports
- Area of Expertise
- Citizens' Europe